About Us

What we are


IdeasUnbound is pursuing the goal of becoming an innovation hub within the development sector, on the lines of R&D setups in the science and technology space. Our belief is that a dedicated environment fostering innovation helps in coming up with the ideas of tomorrow and beyond which can disrupt the pace of change based on mainstream thinking within this sector. Our focus is not to develop a product or a service to fulfil an unmet need. Rather, our ideas aim to fundamentally alter the approach to a problem, by challenging basic assumptions and devising new development models. We envision ourselves at the forefront of thinking in the development space and continuously push the boundaries.


Our functions

Function 1: Ideation platform

In this function, we select a socio-economic context and run a three-step process to address key grassroots challenges. For example, we picked the Gond Adivasi areas of Central India as a context to work in. The first step is Research which involves developing a detailed first-hand understanding of the grassroots situation through tools like stakeholder analysis, process flow mapping, etc. This also involves interactions with academia and thematic experts.

The research continuously feeds into the Ideation process which is on-demand and real-time. A rigorous brainstorming process helps quickly distil a wide array of ideas to arrive at one or more disruptive ideas. We assess each idea on a Disruptiveness scale to objectively select the ideas to test on the ground.

As part of the Implement step, we pilot disruptive ideas within the selected context to arrive at a proof of concept. Once these piloted disruptive ideas are proven to be scalable, we collaborate with grassroots organizations and government functions for the scale up. The eventual outcome is for people to be able to make better choices regarding their wellbeing due to their expanded world view.

We believe that the cross-thematic nature of our research and ideation complements the single-thematic approach of mainstream models of development. Eventually, we hope to occupy a niche within the development sector for continued focus on innovation and disruptive thinking.


Function 2: Maximizing impact innovatively

At IdeasUnbound, our experience spans a spectrum of stakeholders in the development sector. We have worked at the grassroots, in mobilising communities to form Self Help Groups, helping farmers organize into collectives; as well as worked with large civil society organizations to implement their programmes and helped prepare grant making proposals to donors at the national and international level.

Due to our involvement at all levels of execution (donors, grassroots organizations, community institutions), it gives us the advantage of understanding each stakeholder group's perspectives in terms of programme design and implementation. Our partner organizations tap into this unique experience of ours to design their programmes effectively and create maximum impact.


Key elements of our approach

We believe in following a long-term collaborative approach rather than a client-vendor one. Hence, our approach includes the following key elements:

  • We consistently push the boundaries of what can be achieved through the collaboration, by taking a long term perspective and bringing in cutting-edge industry-best practices and tools.
  • We bring in both the macro (Theory of Change, Ecosystem) and micro (KPIs, Indices, Processes) perspectives, especially in the context of decision making.
  • We look to deploy innovative study methodologies and build customized analytical frameworks, allowing for the best set of tools to be used in the Monitoring, Evaluation and Learning (MEL) systems.
  • We look to build internal capacities of the partner organization continuously to ensure sustainability of the transformation and minimal dependence on any outside entity.

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